DPP Curate Helps Boost Mid-Century Sale

dpp curate | Before and After photos of the living room

Built in 1964 as part of The Cliffs, a modernist development in the Montecito Heights neighborhood of Los Angeles, 3877 Latrobe Street stands as a stunning example of mid-century modern architecture. The home was designed by architect John Lawrence Pugsley, who is best known for his mid-century commissions in neighboring Pasadena. After a series of renovations, including an appearance on HGTV’s Room Crashers, the dream home was finally realized. The home now feels open and bright thanks to multiple skylights, windows, and doors of sliding glass. The proud owners chose Deasy Penner Podley’s own Carrie Bryden to represent the sale of this special property. Originally listed at $789,000, the home sold for $930,000 after only fifteen days on the market.

The success of the 3877 Latrobe sale is attributable to a staging transformation organized by the DPP Curate program. DPP Curate is Deasy Penner Podley’s new premier concierge platform. Working with Southern California’s most trusted renovations and staging vendors, the service is available to home sellers via their DPP listing agent. The Curate program manages everything from painting, landscaping, staging, moving, roof repairs, light remodeling to whatever is necessary to get the listing ready for top dollar quickly. And all that for no cash out of pocket!

The staging done for Latrobe is an example of how DPP Curate can help a home sell for top dollar. Professional staged homes sell for an average of 3% more than non-staged homes. Latrobe sold for $141,000 over list price; that’s a significant amount at 18% over asking.

The before and after image speaks for itself. DPP Curate’s staging uplifts the already stunning home to a heightened level of elegance and sophistication. While the home featured bespoke moments, such as a custom mural by Guatemalan muralist Caché, DPP Curate’s staging allowed for these unique touches to come to the forefront. The stagers were able to accentuate the home’s attributes in such a way as to inspire the potential buyers. The magic of successful staging is that it allows potential buyers to envision a once unfamiliar property as their own future forever home. Clearly, DPP Curate was able to elevate 3877 Latrobe to a place where many potential buyers were able to partake in such a vision. Happy buyers, sellers, and agents – that is the promise of DPP Curate.